Why personalize mass emails
MailJet » Why personalize mass emails
When sending a newsletter to your customers, being personal in the rule of thumb. It's not just "Dear valued customer!", it's "Dear John". Customers never like to be treated as a database record or a line in a CSV file, even if they are.
MailJet allows sending personalized emails by including some database informatin about the customer into the emails body: his/her name, title, company, etc.
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