24 Data-Backed Reasons Why Great Customer Support is Your Most Important Marketing Strategy
Each year US companies lose $41 billion due to poor customer service.
The internet and social media has made it possible for consumers to leverage multiple channels to communicate, complain and interact with brands.
How to say "No" to a customer
It's safe to say that when a customer contacts support, all they want to hear is a "yes" to all their questions and requests. But that's not always possible. This is one of the most complicated situations in customer support because people, in general, take rejection seriously.
A couple of years ago at the Business of Software conference in Boston, Sarah Hatter said something that was a revelation to me: