Most of your AB-tests will fail
A/B testing is overhyped. It is everywhere these days. It seems like many people in our industry perceive it as a magic tool that will boost their conversions with very little effort. It’s easy to get hooked with the A/B testing frenzy — the Internet is filled with success stories about how changing a stupid button color resulted in a 300% increase in conversions.
How Google Authorship decreased our traffic by 90%
A lot of our readers are small businesses and self-funded startups just like us. So I hope it's OK if we share our findings and challenges.
Almost every single SEO-blog on this planet (including SeoMoz, Copyblogger etc. etc.) has written a post about why "Google Authorship" is so great and why you should "claim" it right now. In short - because after you associate your G+ profile with your website there will be a small picture showing up next to your website in Google search results (aka "the SERP" - "Search engine results page").