How Google Authorship decreased our traffic by 90%
A lot of our readers are small businesses and self-funded startups just like us. So I hope it's OK if we share our findings and challenges.
Almost every single SEO-blog on this planet (including SeoMoz, Copyblogger etc. etc.) has written a post about why "Google Authorship" is so great and why you should "claim" it right now. In short - because after you associate your G+ profile with your website there will be a small picture showing up next to your website in Google search results (aka "the SERP" - "Search engine results page").