High customer support costs can become hell towards your goal of profit maximization if they consume more of your profits. However, investing in customer support is crucial in boosting your revenue. As a matter of fact, The 2017 Dimension Data Global Customer Experience Benchmarking report reveals that 84% of organizations on the move to improve customer experience see an increase in revenue.
Embracing customer feedback is a great move towards succeeding in business as it's associated with overwhelming benefits. And to achieve this, you must be able to collect all your customer's feedback and work towards solving their issues as soon as possible.