Email marketing in SaaS is a hard thing to figure out. What emails do you need to send? When and how often do you need to send them? What should the email subject say? How do you avoid getting into spam? How do you make people open and read the emails?
All-hands support — an approach where everyone in a company does customer support to some extent — has been a widely discussed topic lately. The idea is not new. A lot of big companies, like Basecamp, Stripe, Slack and even us, have been advocating this for quite some time.
But is it really that beneficial as they make it out to be?