ServiceNow vs Zendesk vs Jitbit


ServiceNow ITSM is an enterprise-class IT service management solution targeted at large corporations. In addition to help desk ticketing, it provides asset management (with automated discovery), change management, lifecycle and release management etc. It's probably an overkill to use it just as a helpdesk unless you have really deep pockets.


Zendesk is the most popular help desk app on the market. It offers every possible feature (although some of them come as paid add-ons), but it can also be a downside. Some would describe Zendesk's interface as bloated and it definitely has a significant learning curve for your team. Zendesk offers a lot of integrations with other apps, so it will undoubtedly integrate in your existing infrastructure very well. It can also get quite pricy for bigger teams. Professional plan is used in the comparison.

ServiceNow Zendesk Jitbit
Enterprise-class ITSM solution The most popular help desk app out there Help Desk Software built for email. Trusted by thousands of companies across 50 + countries.
3 years / 5 agents
3 years / 10 agents
Active Directory ✔️
LDAP, SAML authentication
Active Directory authentication is possible if you install a special script on your server
Integration via a script for your server or ADFS and SAML
Activity Dashboard ✔️
Live activity dashboard
You can put data from some reports into your dashboard
Live overview dashboard
Asset Management ✔️
Full fledged asset management with automated discovery
A complete asset management module tightly integrated into the rest of the app
Canned Responses ✔️
Response templates
Macros allow you to respond to tickets with a pre-written message.
You can also assign canned responses to specific ticket categories if you need to
Community Forums ✔️
Ideas Forum comes out of the box
Custom Fields ✔️
Custom fields via additional database columns
You can add custom fields and use them with other features such as automation, macros, etc.
Many custom field types, including dependant fields. Various privacy options.
Custom Statuses ✔️
Custom statuses for tickets and incidents
Add custom statuses, customize how your customers see them and assign different colors to them
Customer satisfaction survey ✔️
Separate satisfaction surveys, not tied to tickets
Only on Professional plan or higher
Optional CSATs in email notifications and a report
Design Customization ✔️
Custom forms layouts only
You can customize the public-facing pages, but not what your employees see
Unlimited customization options. Change colors with a live preview, add custom CSS and JS
Email Notification Templates ✔️
WYSIWIG/HTML templates
You can fully customize most email templates for notifications that your customers get
You are able to completely change a template for any notification type
Escalation ✔️
Manual or via triggers
Possible to escalate tickets with workflow automation features
Possible to set up various escalation scenarios via automation
Exchange Integration ✔️
Native integration via a plugin
Native EWS support instead of IMAP. oAuth support for Office 365
Import and Export ✔️
Import/export from Excel, export to PDF
Starting with Professional plan you can export your tickets to an XML file. Import only possible via API.
Import and Export tickets via CSV files
Internationalization ✔️
Extra languages via a plugin
UI is not translatable. You can provide content, such as Knowledge Base articles in multiple languages on Professional plan
Available in 16 different languages
ITIL Compliance ✔️
Claims to be designed with ITIL principles in mind
Support for most ITIL processes
Knowledge Base ✔️
Knowledge base and the self-service portal
Basic version comes with Professional plan. Full version is only available as a separate add-on
Customizable Knowledge Base optimized for search engines
Live Chat ✔️
A free live chat component in the web widget
Mobile Apps ✔️
Only via 'Now' mobile app
Offers apps for iOS and Android
iOS and Android
Multi-channel support ✔️
A lot of support channels are built-in in the app: email, Twitter, Facebook, etc.
Possible to add unlimited channels via integrations and API
On-premise Version ✔️
Yes, but only the highest pricing tier
A full on-premises version that runs on Windows Server
Reports and Analytics ✔️
Reports are only available on Professional plan or higher
13 reports with an ability to build your own and to export everything to Excel
Fully featured API on all plans
API covers all the app features
Single-Sign-On ✔️
Most standard SSO options are available
SAML, Google login, Windows-integrated etc.
SLA Management ✔️
SLA policies available
SLA features are natively supported in the app
Full SLA automation via actions/triggers
Support Widget ✔️
Web widget and Mobile SDK
Two different versions of a web widget
Third-party Integrations ✔️
Hundreds of integrations with all popular apps
30 native integrations and 500 more via Zapier
Ticket Collaboration ✔️
Transfer and CC, but no live updates and collision detection
Light agents, side conversations and CCs and followers
See when other techs are viewing tickets in real-time, assign multiple people to a ticket
Workflow Automation ✔️
Automation Designer in the 'Now' platform
Powerful engine that allows you to automate any business process
Automation Rules are very powerful and can go beyond simple if-this-then-that logic

Looking for help desk software? Check out Jitbit. We offer a fully-featured app at a very affordable price. It comes with all the must have features like knowledge base, two-way email integration (including native Exchange and Office 365 support), automation, hundreds of integrations with third-party apps and much more. Available both as a hosted "SaaS" version and an on-premises version you can install on your own server.

SaaS version on-premises version

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